What it is
An in-house media company. Framelight shoots brand film, product video, photography and motion graphics — mostly for technology companies, because that is what we understand.
Why an IT group owns a camera
Because we kept building good products and watching them get let down by the imagery on top of them. A well-engineered platform with a stock photo of a handshake on the homepage still looks like a stock photo of a handshake.
Bringing production inside the group meant we could design the site and shoot the content that goes on it as one job, instead of two vendors meeting for the first time at the eleventh hour.
What it makes
Brand and company film. Product demos — particularly for software, where nothing exists to photograph until someone films it working. Team and premises photography. Motion graphics for the ideas that cannot be filmed. And the cutdowns, so one shoot feeds every channel.
How it works with the rest of the group
If Inframind is building your website or your product, Framelight can shoot the content for it in the same engagement, to the same deadline, against the same brief. If you just want the video, that is fine too — most Framelight clients never touch anything else in the group.